If you often work on AdWords text ads, you'll like this little spreadsheet that will make the keyword matching tags automatically for you. As you know, the matching convention for keywords is: Exact Match Phrase Match Modified Broad Match [this is a keyword] "this is a keyword" +this +is +a +keyword Imagine how tiresome doing this would be, for every word, if you have hundreds of keywords (or search terms). Here's a Google spreadsheet that will do this for you: Keyword Match Tagger . You just paste your search terms (one search term per line) on the "Keyword" column, and the other columns will populate with the keyword matching tags which you can then copy to your own spreadsheet. If you pasted in keywords with duplicates, those will be highlighted in red. Since modified broad match does not consider the order of the words in a search term, the "MMB Duplicate Detector" column will rearrange the words alphabetically in a search term and highl...
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